During our final week of senior advertising and graphic design, our professor decided to throw in one more project that would be due two days before our final. To summarize, we were all a little ticked, so what I decided to do was a project I knew I wouldn't use in my portfolio, but would just have a lot of fun playing around with random ideas. The assignment was to do some kind of an automotive ad.
I ended up choosing to take Chevy's Silverado and their tag line "An American Revolution" and make each add marketed toward "that guy". I changed the tag line to "A True American Revolution" and made the headlines into cinderblocks in the trunk pointing out a key feature that "guys" notice. After I was finished with it, I was surprised that I actually liked it since it was supposed to basically be a quick, blow off, last minute project. Anyway, I'm off to Buckeye Donuts with a few friends. I'll see you all again tomorrow!